Tired of the “greenwashing” and false marketing in the clean beauty space, Teri Miyahira decided to do better. Teri is a California-based green beauty and lifestyle expert with more than 725,000 monthly views across all her media platforms, and more than 264,000 minutes watched on her YouTube channel every month.
Her cosmetics line, TERI MIYAHIRA BEAUTY (TMB), was born in 2016 out of the need for transparency where other brands fail, with truly clean and naturally-derived ingredients and an unwavering policy against animal testing (including the ban of selling TMB products to countries who require government animal testing).
TMB is known for its subscription boxes of limited-edition and exclusive products. Dubbed as a "subscription brand," TMB's innovative approach to monthly subscription creates an ultra-exclusive experience where members have access to products that the general public can't get their hands on. Priding itself in primarily full-sized makeup in its subscription boxes, the brand's approach to green beauty from ingredient transparency to its business model is unlike most in the general beauty industry.
TMB is a 100% privately owned and bootstrapped company (no outside investors or funding), where Teri grew her brand organically without the use of paid advertising. This was thanks to her hyper loyal fanbase who believes in Teri’s mission of genuinely natural, high-performing and cruelty-free beauty.
Before creating her namesake natural, vegan and cruelty-free cosmetic line, Teri spent more than a decade helping some of the most recognizable luxury brands, Fortune 500 companies and mass media outlets to engage their audience, market their brand and build their business. Teri has worked with household names including CNN, Fox News, Louis Vuitton, Marriott International, Sephora, Union Tribune, Maserati, Bloomingdales, Neiman Marcus, Estee Lauder, Macy’s and many more. She is published in more than 100 print magazines issues, while also growing private client’s businesses to the 7- and 8-figure levels. Her extensive media and marketing background helped propel TMB’s spot in the green beauty space, as well as showing Teri the dark side of mainstream beauty brands and their use of animal testing.